Anchal K.
- Role
- Digital Marketing Manager at Sovos
- Location
- West Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anchal K.
Digital Marketing Manager leading enterprise SEO and growth across global B2B SaaS and…
Experience
Digital Marketing Manager
Jun 2025 — Present
Driving Sovos’s global digital growth by leading multi market (US, EMEA, APAC, LATAM) SEO, GEO, and AI-driven search initiatives across enterprise as well as eCommerce products- Developing and executing an AEO/GEO strategy that bridges AI-powered and traditional search, ensuring Sovos (and its products) maintains visibility across both SERPs and emerging LLM environments (ChatGPT, Gemini, Copilot)- Integrating SXO principles to enhance discovery, engagement, and conversion—aligning user intent, structured data, and content experience- Monitoring SGE and AI search updates to proactively adapt content and maintain a strong brand footprint in evolving AI ecosystems- Building a keyword-to-intent framework focused on semantic relevance and topical authority, designed for both human and AI-driven discovery- Track and report on GEO/SXO KPIs, including traffic, engagement, pipeline metrics, and brand lift, identifying new growth opportunities across markets to uncover growth opportunities and inform global marketing strategy- Collaborating with Content, Product, and Design teams to optimise content architecture for AI understanding and schema alignment- Leading competitor and market landscape reviews to identify trends, inform positioning, and drive innovation across all channels.
Education
Delhi University
Bachelor's degree, b.com
Guru Gobind Singh Indraprastha University
Master of Business Administration - MBA, Business Administration and Management, General
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.