Anchal Jaiswal

About Anchal Jaiswal

As a Senior Media Executive with 5 years of relevant experience in Digital Marketing, I excel in developing and executing comprehensive paid media strategies aligned with business objectives. I am adept at identifying target audiences and creating tailored campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and Twitter. My expertise includes campaign planning, execution, optimization, and performance analysis, ensuring data-driven adjustments to enhance ROI and achieve KPIs. I effectively manage budgets to maximize reach and impact, and collaborate closely with marketing and creative teams to develop compelling ad content. I stay updated with industry trends and continuously seek innovative opportunities to improve paid media strategies.

Experience

1. Senior Media Executive

   RepIndia

   Apr 2024 — Present · Bangalore Urban, IN

   Developed and executed comprehensive paid media strategies across Google Ads, Facebook, Instagram, and LinkedIn>> Identified target audiences and created tailored campaigns to maximize engagement and ROI.>> Collaborated with marketing and creative teams to develop compelling ad content.>> Monitored and analyzed campaign performance, making data-driven adjustments to achieve KPIs.>> Delivered a 50% increase in ROI through strategic campaign management and optimization.>> Successfully managed a Rs budget, achieving a 20% increase in campaign reach while maintaining cost-effectiveness.

Education

• Uttarakhand Technical University

  Bachelor of Technology

  2015 — 2019