Anchal Goyal
Business Development Manager @Briefs Content Services Private Limited
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WORK HISTORY
Business Development Manager @Briefs Content Services Private Limited
Delhi, IN
Leading B2B sales and client acquisition efforts in the content services sector.2.Building and executing outreach and lead generation strategies from scratch.3.Managing sales pipeline and CRM tools to optimize client engagement and improve conversion rates.4.Planning, creating, and managing targeted LinkedIn ad campaigns to generate qualified leads and increase brand visibility.5.Developing and refining messaging for LinkedIn outreach, connection requests, and follow-ups to maximize engagement.6.Collaborating cross-functionally with marketing, content, and delivery teams to tailor content solutions for media and marketing brands.7.Monitoring campaign performance analytics and making data-driven decisions to optimize ad spend and lead quality.8.Conducting market research and competitor analysis to identify growth opportunities and enhance sales strategies.
EDUCATION
Guru Gobind Singh Indraprastha University
Master of Business Administration - MBA, marketing and finance
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration - BBA, Business Administration and Management, General
ABOUT ANCHAL GOYAL
Business Development | B2C & B2B Growth | Content & Client StrategyWith over 4 years of experience in sales and business development across EdTech and content services, I specialise in turning prospects into loyal clients. From managing end-to-end sales cycles to building lean, scalable growth systems, I’ve helped teams hit aggressive revenue targets while keeping the customer journey front and center. My Core Strengths:• Client acquisition & retention (B2B & B2C)• Lead generation and CRM (LeadSquared, HubSpot)• Market research & competitive positioning• LinkedIn marketing & outreach strategy• Team leadership & cross-functional collaborationCurrently, I’m driving B2B growth at Briefs Content Services, a content-focused company where I’m building the sales pipeline, outreach strategy, and lead generation from scratch — helping brands in media and marketing improve their content output.Feel free to connect or message me to explore growth opportunities, share insights, or discuss how we can collaborate to achieve outstanding results. You Can Connect with me on my official LinkedIn profile: linkedin.com/in/anchal-goyal-0070a5145
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