Lam An
Founder and Head of the Interaction, Cognition, and Emotion (Ice) Behaviour Research Lab @The University Of Winnipeg
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WORK HISTORY
Founder and Head of the Interaction, Cognition, and Emotion (Ice) Behaviour Research Lab @The University Of Winnipeg
The Interaction, Cognition, and Emotion (ICE) Behaviour Research Lab, located in the heart of downtown Winnipeg, provides faculty, students, and community partners with cutting-edge research and learning tools to study the complexity of human behaviour. Our resources include a research participation pool, survey research facility, and biometric research equipment powered by iMotions (eye tracking, facial expression analysis, and galvanic skin response). For more info, visit: uwinnipeg.ca/icelab
EDUCATION
University of Central Florida
Doctor of Philosophy (Ph.D.), Marketing
Eastern Kentucky University
Bachelor of Business Administration - BBA, Marketing
Southern Illinois University Edwardsville
Master of Marketing Research (MMR)
University of New Orleans
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT LAM AN
Dr. Lam An is a Marketing Professor in the Faculty of Business and Economics at the University of Winnipeg. His research focuses on the areas of marketing communications and persuasion, with his most recent work centers on efforts to mitigate misinformation, encourage sustainable behaviors, and improve financial wellbeing. Leveraging cutting-edge technologies and real-time biometric data in his behaviour research lab, Dr. An frequently collaborates with both academic and industry partners on interdisciplinary research projects to generate data-driven business decisions and positive societal impact.At the University of Winnipeg, he teaches Marketing Research, Fundamentals of Marketing, and Multivariate Data Analytics for the Master-in-Management (MiM) program in the Data Analytics stream. He also previously taught Services Marketing and Integrated Marketing Communication.Find out more about his research and teaching: and his Interaction, Cognition, and Emotion (ICE) Behaviour Research Lab: https://uwinnipeg.ca/icelab
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