Anayency Padilla

About Anayency Padilla

Possessing a Bachelor’s in Communications and Public Relations, I offer over 15 years’ experience in high-volume, customer-centric environments. Throughout my career I have developed strong cross-industry expertise in Mass Communications, Researching and Analyzing information, Public Relations, Sales, Journalism, Social Media, and Writing. I am a highly-motivated, positive, focused, and results-oriented professional with a proven ability to build long-term and win-win relationships. I am driven by new challenges and recognized for performing well in fast-paced, deadline-oriented environments. As an effective communicator, bilingual in English and Spanish, I provide customers with unmatched service and support.Notable contributions include: Create strategies for developing excellent service and providing a personal, educational and interactive experience for our customers. Increased monthly sales by creating effective strategies to expand existing customer base. Researched potential interview subjects and pitched them during editorial meetings. Composed 5–6 monthly feature news articles on current events to increase readership, primarily written and edited in Spanish. Completed personal interviews (in Spanish and English) with Latino entertainment personalities and public figures. Recognized by management for identifying sales and cross–selling opportunities resulting in increased business.

Experience

1. Consumer Engagement Lead, Omnichannel Marketing

   GALLO

   Apr 2026 — Present

   In this role, I will lead consumer services and support while advancing the consumer experience across all channels. I’ll work closely with brand teams and my team to align strategy by translating consumer insights from consumer care interactions into actionable improvements, elevating how consumers experience and engage with our brands.

Education

• California State University, Stanislaus

  Bachelor of Arts (B.A.), Organizational Communication, General and Spanish with minor in Journslism

  2005 — 2013

Skills

• Sales Operations
• Customer Retention
• Customer Service
• Training
• Building Relationships
• Lead Generation
• Marketing
• Powerpoint
• Cold Calling
• Solution Selling
• Media Relations
• Team Building
• Teamwork
• Leadership
• Event Planning
• Salesforce.com
• Specialties: Effective Verbal and Written Communicator (English and Spanish) PR
• Account Management
• Selling
• B2b
• Team Leadership
• Direct Sales
• Sales Presentations
• Social Networking
• Sales Process
• Sales Management
• Strategic Planning
• Microsoft Office
• Sales
• Call Centers
• Recruiting
• Negotiation