Anaya Hernandez
Global Social Media Co-op @ New Balance | Northeastern Marketing and Marketing Analytics | Global Fashion Studies and Data Science
- Role
- Global Social Media Co-op at New Balance
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Anaya Hernandez
I’m a third-year Marketing student at Northeastern University, currently studying at the London campus. With a focus on fashion, beauty, and marketing analytics, I’m passionate about blending creativity and data to build trend-driven, engaging campaigns.I’m currently a marketing intern for a luxury jewelry brand, where I support content creation and digital strategy. I’m always excited to explore projects at the intersection of style, storytelling, and strategy. Let’s connect!
Experience
Global Social Media Co-op
Jan 2026 — Present · Boston, MA, US
Drive global community management and real-time engagement across New Balance social platforms- Spot and activate on trends in sport and culture to support content and engagement strategy- Analyze social performance data to assess engagement, identify trends, and inform optimization- Support content planning, scheduling, and asset distribution across regional teams- Collaborate with global media, customer care, and agency partners on organic and paid social initiatives
Education
Northeastern University
Bachelor of Science - BS, Business Administration and Management, General
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