Anat Harel

About Anat Harel

As a strategic and data-driven marketing leader, I bridge brand, performance, and technology to drive scalable growth. With over 12 years of experience across Insurtech, eCommerce, and Gaming, I’ve led multi-disciplinary teams, managed eight-figure budgets, and delivered measurable revenue impact through full-funnel marketing.I’ve built and mentored high-performing teams while partnering cross-functionally with engineering, product, data science, UX, and finance to align marketing strategy with business goals. My expertise spans growth marketing, brand strategy, and go-to-market execution, including affiliate, influencer, and direct response channels.I’ve led thousands of A/B tests, implemented and incrementality testing, and built attribution frameworks that connect investment to performance. Fluent in both data and creative, I thrive at the intersection of strategy, storytelling, and performance optimization.My leadership philosophy centers on clarity, curiosity, and empowerment; fostering teams that combine strategic rigor with creative ambition to achieve outsized results.

Experience

1. Director of Digital Marketing

   Next Insurance

   Sep 2023 — Present · Palo Alto, CA, US

Education

• University of Haifa

  B.A, Psychology

  2009 — 2012

Skills

• English
• Facebook
• Psychometry
• Tutoring
• Re-Marketing
• Strategy
• E-Commerce
• Translation
• Public Speaking
• Marketing Strategy
• Teaching
• Teaching English as a Second Language
• Project Planning
• Google Adwords
• Ppc
• Google Analytics
• Online Advertising
• Online Marketing
• Research
• Lecturing
• Social Media
• Facebook Marketing