Anaswara Ramachandran

About Anaswara Ramachandran

Hello there, I’m an engineer-turned storyteller who embraced content writing to help individuals and brands achieve business goals. I’m all about ideas that will transform the way you engage your audience.I use the right tools and apply analytical thinking and problem solving in all of my writing, helping the team assess progress and adjust strategy.My process is simple. It starts with the “WHY”.Understand the User journey > Define the Problem > Ideate > Create > Test & Scale What are my skills you ask- Content Creation- AI and LLM content optimization- Search Engine Optimisation- Lead Generation and Qualification - WordPress- LinkedIn Marketing

Experience

1. Content Marketing Lead

   Integrate.Io - Fixed-Fee Data Pipelines. No It Required

   Jul 2024 — Present

   Lead end-to-end the strategy and execution of product marketing campaigns to roll out new feature releases- Create case studies and add them at the right places in the marketing funnel to drive results- Execute AI and LLM-driven growth strategies, utilizing various tools to optimize marketing and expansion efforts- Lead SEO strategy, execution, and optimization efforts, directing cross-functional teams to achieve business and marketing objectives such as lead generation, organic traffic- Lead creating reports for targetted audience by conducting surveys on crucial industry problems and solutions- Evaluate and find target markets and direct processes to increase the visibility of the product- Define ICP and user segments for high level strategy building- Monitor the results of content marketing campaigns (newsletters, blog optimizations) using Hubspot, Google Analytics, Google Search Console, SEMrush and adjust the strategies as per the periodic analysis.

Education

• College of Engineering Trivandrum

  Bachelor of Technology, Civil Engineering

  2016 — 2020