Anastassiya Popenya

Corporate Communications i Project Lead Europe @Deutsche Telekom

Bonn, DE

Coordinate Corporate Communications strategy and execution across 10 countries in (South-)Eastern Europe, ensuring consistent internal and external messaging aligned with global brand values- Provide project leadership for 100+ communicators across national subsidiaries, fostering cross-border collaboration and stakeholder engagement- Develop and implement integrated PR campaigns on key technology topics (networks, tech products & services, AI), generating extensive media coverage- Drive brand and product positioning through strategic communications, cross-border storytelling, media relations (press release writing, media inquiry management, media monitoring), and crisis communications- Create comprehensive campaign toolkits for internal and external channels; deliver editorial oversight and advisory support to national communications teams- Manage executive communications, including preparation of briefings, speeches, and talking points for conferences, interviews, press, and internal events- Spearhead crisis simulations, optimizing team readiness, response processes, and crisis playbooks.

German-Kazakh University (Almaty, Kazakhstan)

International Relations B.A. (n.f.)

Leipzig University

Master of Arts - MA

Linguistic Gymnasium #68 (Almaty, Kazakhstan)

School

University of Augsburg

Media and Communication B.A.