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Anastassia Fink

Manager, Web Strategy & Ux @LastPass

San Jose, CA, US
EMAILS
a••••••••@lastpass.com
MOBILE NUMBERS
+15•••••••73

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WORK HISTORY

Apr 2022 — Present

Manager, Web Strategy & Ux @LastPass

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Lead the team of web product managers and UX designers/copywriters responsible for planning and implementation of website optimization initiatives, including content strategy, user experience enhancements, and conversion rate optimization, resulting in increased user engagement, trial conversions and B2B lead generation. Define web applications and CMS infrastructure enhancement to ensure that the product aligns with the company\'s overall strategy and meets the needs of customers as well as internal stakeholders

SKILLS

Interactive MarketingSEOCustomer AcquisitionMultivariate TestingMobile ApplicationsProduct ManagementWeb MarketingMarketing AutomationKeyword ResearchLanding Page OptimizationUser ExperienceAffiliate MarketingMsn AdcenterLead GenerationProject ManagementEmail MarketingYahoo Search MarketingSearch AdvertisingSemMarketingOrganic SearchGoogle Webmaster ToolsOnline Lead GenerationSocial Media MarketingCampaign ManagementBehavioral TargetingDisplay AdvertisingCross-Functional Team LeadershipPpcOnline AdvertisingDigital MarketingConversion OptimizationDigital StrategyGoogle AdwordsAdvertisingMobile AdvertisingStrategic PartnershipsMarketing StrategyE-CommerceOnline Marketing

ABOUT ANASTASSIA FINK

Specialties: Web marketing strategy, web production, AEM, UI/UX, customer journey and…

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