Anastassia Fink
- Role
- Manager, Web Strategy & Ux at LastPass
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Anastassia Fink
Specialties: Web marketing strategy, web production, AEM, UI/UX, customer journey and…
Experience
Manager, Web Strategy & Ux
Apr 2022 — Present
Lead the team of web product managers and UX designers/copywriters responsible for planning and implementation of website optimization initiatives, including content strategy, user experience enhancements, and conversion rate optimization, resulting in increased user engagement, trial conversions and B2B lead generation. Define web applications and CMS infrastructure enhancement to ensure that the product aligns with the company\'s overall strategy and meets the needs of customers as well as internal stakeholders
Skills
- Interactive Marketing
- SEO
- Customer Acquisition
- Multivariate Testing
- Mobile Applications
- Product Management
- Web Marketing
- Marketing Automation
- Keyword Research
- Landing Page Optimization
- User Experience
- Affiliate Marketing
- Msn Adcenter
- Lead Generation
- Project Management
- Email Marketing
- Yahoo Search Marketing
- Search Advertising
- Sem
- Marketing
- Organic Search
- Google Webmaster Tools
- Online Lead Generation
- Social Media Marketing
- Campaign Management
- Behavioral Targeting
- Display Advertising
- Cross-Functional Team Leadership
- Ppc
- Online Advertising
- Digital Marketing
- Conversion Optimization
- Digital Strategy
- Google Adwords
- Advertising
- Mobile Advertising
- Strategic Partnerships
- Marketing Strategy
- E-Commerce
- Online Marketing
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