Anastasios Dimokas

Digital Marketing Manager @MEININGER Hotels

User experience, SEO, SEM, social marketing, optimization, testing, analytics & program management > Lead SEO initiatives to build inbound marketing strategy > Set up tracking and conversion funnels for all marketing channels, paid and unpaid > Run analytics and report on the KPIs and performance of growth initiatives > Identify crucial conversion points and drop off points to optimize user funnels > Develop A/B testing strategy to maximize performance > Experiment with new acquisition and engagement channels, both paid and organic, to diversify lead generation efforts, optimize conversion rates, and increase retention