Anastasiia Skrypchenko
E-commerce Operator @Kerae Medical Inc
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WORK HISTORY
E-commerce Operator @Kerae Medical Inc
Walnut Creek, CA, US
Own end-to-end Product Detail Page (PDP) lifecycle management across Amazonand third-party retailer platforms, including setup, refreshes, SEO optimization, A+content updates, and digital asset governance.Partner with legal and regulatory stakeholders to ensure all product claims, imagery,and descriptions adhere to medical compliance standards and marketplace policiesprior to publication.Design and execute structured A/B testing initiatives across titles, hero images, bulletcopy, and enhanced content modules to improve CVR and shopper engagement.Monitor digital shelf KPIs including traffic, conversion rate, ratings, review velocity,keyword ranking, and competitive positioning; translate insights into actionableoptimization roadmaps.Collaborate cross-functionally with sales, marketing, and creative teams to align PDPmessaging with promotional priorities and product updates.Identify and resolve listing syndication issues and compliance-related challengesacross retailer platforms.
EDUCATION
Netherlands Institute of Marketing
EFQ lev 6 in marketing , Marketing
Taras Shevchenko National University of Kyiv
Master's degree, Business, Management, Marketing, and Related Support Services
Taras Shevchenko National University of Kyiv
Master of Arts, Business Administration and Management, General
Taras Shevchenko National University of Kyiv
Master's degree, Tourism and Travel Services Management
Netherlands Institute of Governance
Bachelor's Degree, Marketing
ABOUT ANASTASIIA SKRYPCHENKO
E-commerce operations leader and former founder with hands-on experience scaling multi-channel businesses across Amazon, Shopify, Etsy, and Walmart. I specialize in building scalable e-commerce operating systems—from product and catalog structure to growth execution, analytics, and cross-functional delivery.Over the past 6+ years, I launched and scaled e-commerce brands generating $5M+ in revenue, leading end-to-end operations across product strategy, GTM execution, marketplace expansion, and performance optimization. My work spans Amazon FBA and DTC, including catalog architecture, pricing and merchandising strategy, PPC and organic growth, conversion optimization, and lifecycle management.I operate at the intersection of business operations, data, and technology. I design repeatable processes, align teams around clear KPIs, and turn fragmented execution into structured systems. Increasingly, I leverage AI-powered workflows to improve speed and decision quality—using AI for competitive research, demand analysis, content systems, catalog optimization, forecasting, and operational efficiency.I’ve led cross-functional teams (product, marketing, PPC, creative, external vendors), managed complex stakeholder relationships, and built execution frameworks that support sustainable growth—not short-term wins.Roles of interest:Head of E-commerce · Director of E-commerce Operations · E-commerce Operator · Director of Operations · Marketplace Lead
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