Anastasiia S.
Digital Performance Lead @Thinkingbox
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WORK HISTORY
Digital Performance Lead @Thinkingbox
Toronto, ON, CA
As Digital Performance Lead at AntiSocial Solutions, I am responsible for overseeing the development and execution of performance strategies designed to drive customer acquisition and maximize ROI for retail and e-commerce clients. I provide strategic leadership across key media platforms, including Google Ads, Meta Ads, LinkedIn Ads and other paid media channels, ensuring alignment with client business objectives.My role involves translating complex campaign data into clear, actionable insights using tools such as Google Analytics and Looker Studio to inform ongoing strategy and performance optimization. I work directly with clients to communicate results, guide strategic planning, and ensure consistent delivery against KPIs.In addition to client strategy, I lead and mentor a team of media specialists, fostering a culture of collaboration, innovation, and continuous improvement. I stay ahead of emerging trends, tools, and technologies to ensure that our performance strategies remain forward-thinking, scalable, and competitive in a rapidly evolving digital landscape.
EDUCATION
Plekhanov Russian University of Economics
Bachelor's degree, Information Technology
ABOUT ANASTASIIA S.
Growth-focused Performance Marketing Leader with 8+ years of experience working across…
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