Anastasia Kniazeva

Product Owner @TUI

London, GB

Successfully managing and delivering various data products for digital marketing and CRM team within Customer Data Platform in travel company TUI, handling data for over 68 million customers.• Define and execute a product roadmap aligned with user needs and business objectives, contributing to a 14% reduction in operational costs.• Lead the development of marketing data-driven products, resulting in a 75% increase in customer engagement.• Collaborate with cross-functional teams (engineering, marketing, CRM, and data science) to deliver scalable solutions for marketing campaigns and analytics.• Launch and scale data science-driven recommender products across EU and UK markets to enhance customer personalisation.• Run the initiative to consolidate web interactions for a deeper understanding of user behaviour, which resulted in improved targeting and personalised marketing efforts.• Use data analysis dashboards to monitor product performance and inform continuous improvement initiatives.• Provide stakeholder management, ensuring alignment between business objectives and product deliverables through clear communication.

National University "Odessa Law Academy"

Master's degree