Anastasia Moncada
Digital & Email Marketing Lead | Analytical Strategist & Storyteller | Retail, eCommerce, CPG & DTC | Consumer Focused Marketer
- Role
- Crm Specialist at Sally Beauty
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Anastasia Moncada
Agile and detailed-oriented Digital Marketing professional with versatile industry experience and a proven knowledge of Email and Mobile campaign management from development to execution, customer relationship management and brand recognition. Team player that enjoys collaborating with different departments toward a unified goal with a niche in SaaS/MarTech for Email Marketing initiatives.I maintain a large skill set knowledge in the following: Salesforce Marketing Cloud, Mailchimp, Constant Contact, NGP Van, HTML, working knowledge of SQL, Adobe Creative Suite, Microsoft Office Suite, and Google Suite.In addition to my professional experience, I am a strong advocate for equity, justice, and inclusion within the Oak Cliff (Dallas, TX) community. I leverage my background in Digital Marketing and my organizing skills to support grassroots organizations that empower and engage community members.
Experience
Crm Specialist
Apr 2024 — Present
Sally Beauty, North America | US and CAN Markets• Monitor key performance indicators (KPIs) and generated detailed reports, providing insights for continuous improvement• Manage end-to-end email campaign process, including planning, targeting, segmentation, content creation, design, and analysis• Collaborate with cross-functional teams to ensure alignment of CRM marketing initiatives with overall marketing goals• Leverage A/B testing to optimize campaign performance and improve customer engagement
Education
University of North Texas
Bachelor of Arts in Journalism, Digital and Print News Major Social Science Minor
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