Anastasia Lisovceva
Deputy Chief Executive Officer @Food Rocket
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WORK HISTORY
Deputy Chief Executive Officer @Food Rocket
San Francisco, CA, US
Developed strategy for entering the US markets. Launched grocery delivery service from scratch in 3 states in 1.5 yearsScaled the business model, opened 25 warehouse storesDeveloped a top-tier mobile app in the q-commerce segment in the US that focused on increasing customer acquisition, retention, and revenue with ARR $5mln in 1,5 years and 35% retention rateImplemented data-driven decision making and a/b testing culture to identify trends, insights and growth opportunities through for LTV > CACImplemented effective supply chain management. Built an ecosystem of digital products and ML algorithms for digitizing customer\'s path, product distribution and logistics to ensure fast and efficient delivery of orders to customersTested the business profitability roadmap, brought the business in San Francisco to a positive contribution margin in 1 yearLaunched dark kitchens at warehouses for the delivery of hot food and drinks, increased total revenue by 23% and retention by 15%Developed and implemented a system for collecting customer feedback and mechanisms to meet their needs in the CX and UX/UI parts of the experience, grew the NPS to 55%Launched a service on marketplace platforms + 15% to monthly revenueLaunched a web version of the application + 5% to monthly revenue
EDUCATION
Mendeleyev University of Chemical Technology of Russia
Bachelor of Applied Science - BASc
ABOUT ANASTASIA LISOVCEVA
I am a Strategist who makes growth oriented plans and executes them effectively to build start-ups into high growth organizations & low performing units into profitable entitiesHighlights- Ex Deputy COO of Food Rocket - Convenient grocery delivery in 10+ minutes, we are the first in the world who launched Grey Store business model delivery in suburban areas and Cage Store delivery in urban locations- Ex Yandex.Lavka Executive, 500 dark stores, grocery delivery from 10 minutes to your home or office. Launched Yango. Deli delivery services at Paris, Tel Aviv, London - Head of product of Food Party, later Yandex.Chef — Eastern Europe largest meal kit delivery service acquired by Yandex ($YNDX) in 2020
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