Anastasia Karanfilovic
Client Marketing Strategy Manager @Richemont
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WORK HISTORY
Client Marketing Strategy Manager @Richemont
Ville de Paris, FR
EDUCATION
EDHEC Business School
Master's degree, Grande Ecole Business Management & MSc in Marketing
University of Paris I: Panthéon-Sorbonne
Bachelor's degree, Economics
SKILLS
ABOUT ANASTASIA KARANFILOVIC
With over 7 years of experience in CRM, data marketing, and digital transformation, I’ve grown within demanding environments such as luxury, beauty, and retail. I’ve built strong expertise in managing complex projects, activating cross-channel campaigns, and leading both direct and cross-functional teams.Key areas of expertise include- Digital & Omnichannel Strategy: defining and executing multi-country roadmaps- CRM & Loyalty: segmentation, personalization, and ROI-driven campaigns- Project Management: cross-functional leadership, multi-team coordination, and KPI tracking- Customer Experience: designing and optimizing seamless, integrated journeys.
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