Anastasia Balco

Commercial Marketing, Digital Performance and E-commerce Executive

Role: Sr Director, E-commerce Digital - Foot Locker North America at Foot Locker
Location: Tampa, FL, US
LinkedIn followers: 500 followers

About Anastasia Balco

Digital Performance and Growth Marketing Executive | Leader in Transformational Digital Marketing | Expert in Commercial Marketing, E-commerce and Digital Strategy | Driving Growth & Innovation in Global Brands.As a seasoned digital marketing executive with over 20 years of experience, I specialize in developing and executing comprehensive commercial marketing and digital strategies that drive growth, enhance brand presence, and optimize e-commerce performance for leading global brands. My expertise lies in leading high-performing teams, leveraging data-driven insights, and implementing cutting-edge digital solutions that deliver tangible results.Highlights: Strategic marketing Digital advertising Brand management Performance growth strategy Marketing technology stack implementation, integration and management Digital retail merchandising strategy eCommerce Retail marketing Traction channel marketing - influencer, viral, sweepstakes. User journey and consumer conversion tactical analysis Program and performance optimization

Experience

Sr Director, E-commerce Digital - Foot Locker North America
Foot Locker
Apr 2022 — Present

Education

University of Tampa
B.A., Communications
Florida Institute of Technology
M.B.A., Internet Marketing

Skills

Brand Development
Press Releases
Digital Media
Web Content
Digital Strategy
Web Marketing
Project Management
Copywriting
Web Design
Social Networking
Social Media
Creative Direction
Digital Marketing
Brand Management
Content Strategy
Marketing Strategy
Online Advertising
Online Marketing
Content Development
SEO
Direct Marketing
Newsletters
Marketing
Web Analytics
Integrated Marketing
New Media
Analytics
Public Relations
Email Marketing
Media Relations
Web Content Management
Sem
Publishing
Blogging
Lead Generation
Management
Market Research
Ppc
Wordpress
Content Management

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@footlocker-inc.com
Personal email
•••••@•••••.com
Direct dial
+17•••••••72

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Current company

Foot Locker

Retail · 11K employees · New York City, New York, United States

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

footlocker-inc.com

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About Anastasia Balco

Experience

Sr Director, E-commerce Digital - Foot Locker North America

Education

University of Tampa

Florida Institute of Technology

Skills

Find verified contacts for anyone on LinkedIn