Anastasia Valyukhova
Global Trade Marketing Boss Markes @HUGO BOSS
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WORK HISTORY
Global Trade Marketing Boss Markes @HUGO BOSS
Metzingen, DE
Created campaign toolkits for global markets, including all relevant collection materials and assets for wholesale and retail partners.Managed and updated two partner portals with seasonal content and marketing materials, ensuring consistency with global brand guidelines and seamless access for external partners.Proactively collected and organized campaign and activation reports from global markets, synthesizing data for internal presentations and the Global Marketing Report.Coordinated with the copywriting team to develop strategic briefs for product launches, seasonal messaging, and storytelling.Supported project management, meeting preparation, and coordination of global market calls.Conducted market research and competitive benchmarking to inform global marketing strategies.
EDUCATION
SDA Bocconi
Course online
24ORE Business School
Master's degree
Accademia di Belle Arti Di Napoli
Laurea triennale
ABOUT ANASTASIA VALYUKHOVA
Fashion Design graduate with a Master’s in Marketing and Communication and five years of experience in luxury brand environments across international markets. My background in fashion has refined my aesthetic sensibility and attention to detail, while my time at Roberto Cavalli helped me build strong skills in customer experience, sales, brand positioning, and client relations. I recently expanded into global marketing at Hugo Boss, where I developed strategic thinking, analytical capabilities, and cross-market communication within an international corporate context. Beyond fashion and marketing, I’ve also contributed to the organization of a music festival, an experience that strengthened my adaptability, initiative, and project management skills in dynamic and multicultural settings. I’m passionate about brand culture, creativity, and strategic development, and I’m open to new challenges in marketing, brand development, and general management across fashion and other creative industries.
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