Anastasia Ubaka

Researcher, Viewer Insights & Analytics @Paramount

London, GB

Running daily, weekly, and monthly reports on the performance of channels andcompetitors across all platforms – linear, BVOD, FAST, and SVOD• Present research analysis findings in weekly meeting• Directly assisting the VP and Directors with reports• Analysing programme surveys to support user research and populate quantitative and qualitative data into slide decks• Regularly seeing to ad-hoc requests on key shows to commissioners, marketing teams, scheduling and production• Compiling end-of-programme series reports, identifying actionable insights for stakeholders• Adobe Analytics for My5 data collation to understand consumer and competitor behaviour on-demand