Anastasia Siomikova
Brand Commercialization & Omnichannel Marketing Manager @SC Johnson
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WORK HISTORY
Brand Commercialization & Omnichannel Marketing Manager @SC Johnson
Chicago, IL, US
EDUCATION
Ростов-На-Дону
Master of Arts - MA, Economics
SKILLS
ABOUT ANASTASIA SIOMIKOVA
As a Brand Commercialization & Omnichannel Marketing Manager at SC Johnson, I leverage extensive experience in food and beverage CPG to develop and execute customer-centric brand strategies that drive growth, innovation, and retail partnerships.I have a proven track record of delivering impactful results by blending strategic vision, creative storytelling, and collaborative leadership with deep consumer insights, agile problem-solving, and persuasive presentation skills. I excel at crafting brand strategies that enhance market presence, leading new product development with cross-functional teams, and driving integrated marketing campaigns through agency partnerships to captivate consumers across digital, social, and traditional channels. Skilled in analyzing Circana/IRI and Nielsen data, I uncover actionable trends to inform product innovation and optimize performance, while collaborating with sales and retail partners to align brand initiatives with business goals. Passionate about leading teams to unlock category potential and deliver consumer-focused solutions, I’m dedicated to championing brand success and creating value for all stakeholders.
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