Anastasia Leonova
Senior Regional Marketing Manager Dach, Uki, Nordics @Planday
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WORK HISTORY
Senior Regional Marketing Manager Dach, Uki, Nordics @Planday
Berlin, DE
Leader to a team of regional marketers: Integrated Campaigns, Content Localisation & Production, PR, Events, Webinars, PPC Strategy, Partner Marketing, Media Buying, Media Partnerships- Partner to local sales org- Collaborator to the central marketing & growth team- Budget ownership: allocation, ROI reporting
EDUCATION
University of Hamburg
MA International Business Administration, Marketing & Management
ISC Paris
ERASMUS Exchange student, International Marketing & Management
Moscow State Institute of International Relations (University) MFA Russia MGIMO
Bachelor, Commerce
Hult International Business School
Executive MBA, Entrepreneurship/Entrepreneurial Studies
ABOUT ANASTASIA LEONOVA
As a Senior Regional Marketing Manager at Planday, I lead a team of regional marketers across DACH, UKI, and Nordics, focusing on integrated campaigns, content localisation, PR, events, and partner marketing. My role involves close collaboration with local sales teams, cross-functional alignment with central marketing and growth teams, and ownership of budget allocation and ROI reporting. With over 5 years of experience in SaaS regional marketing management and a total of 12 year in marketing roles, I bring expertise in campaign management, marketing strategy, and customer experience. My work is driven by a commitment to enhancing
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