Anastasia Bullinger

About Anastasia Bullinger

Anastasia is a veteran at unlocking the potential of high-tech brands. An expert marketing strategist and implementer, she is passionate about crafting and advancing marketing programs that shape perception, establish leadership, drive advocacy and grow revenue. During her tenure with tech and finance titans including SAP, HP, Motorola and RBS, as well as startup and mid-size firms, Anastasia led the charge in executing marketing programs that redefined company brand and voice, opening the door to unseat entrenched players, expand into new markets and capture market share.Her expertise spans virtually every facet of marketing from product marketing to PR, analyst relations, demand gen, customer advocacy, crisis communications, branding and identity, marketing communications, executive communications and thought leadership, partner and channel marketing, advertising, events, social media, IPO and M&A planning, internal and employee communications, corporate citizenship, and more.As a skilled strategist, writer, and public speaker, Anastasia has ghost written and authored a number of articles, white papers, and publications that have appeared in national, business and trade media. She has served as head media spokesperson for several firms and has presented at a number of industry events.

Experience

1. Industry Analyst Relations, Supply Chain and Logistics

   HERE Technologies

   Jan 2022 — Present · Chicago, IL, US

   Driving strategic, measurable business outcomes by shaping industry influencer perception and leveraging insights to inform corporate strategy. Craft leadership messaging and brand assets to help win sales in the location data and software space - specifically in Supply Chain, Transport & Logistics, Automotive, and Urban Mobility.HERE Technologies is radically improving the way people live and do business through the power of location technology. We\'re helping the world leverage space, time and location with content from billion of data points that make individuals, businesses and municipalities run more efficiently, with less cost, energy, and headaches for better business outcomes.

Education

• University of Delaware

  BA, Communications, Public Relations, Political Science

Skills

• Strategy
• Social Media Marketing
• Crisis Management
• Direct Marketing
• Marketing
• Branding & Identity
• Marketing Communications
• Product Marketing
• Analyst Relations
• Social Media
• Competitive Analysis
• Start-Ups
• Enterprise Software
• Public Relations
• Internal Communications
• Media Relations
• Thought Leadership
• Strategic Partnerships
• Strategic Communications