Anastasha Stash Kelley
Manager, Lifecycle Marketing @ DoorDash
- Role
- Manager, Lifecycle Marketing Commerce Platform at DoorDash
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Anastasha Stash Kelley
Marketing professional with over 10 years of hands-on, data-driven experience elevating lifecycle, growth and engagement programs in both fast-paced startup environments and large enterprises. Skilled at crafting full-funnel, multi channel campaigns, defining customer segments and turning insights into scalable growth. Known for bringing clarity to ambiguity and collaborating with cross-functional teams to align marketing initiatives with company vision.
Experience
Manager, Lifecycle Marketing Commerce Platform
Aug 2025 — Present
Own end-to-end journeys across the merchant lifecycle, developing, executing, and optimizing CRM engagement strategies for new and active merchants.• Partner closely with analytics, campaign operations, and integrated marketing teams to analyze performance trends, surface insights, and translate data into actionable CRM and lifecycle strategies that drive engagement and retention.• Collaborate cross-functionally to prioritize CRM roadmaps, align on shared goals, and execute initiatives that support acquisition, activation, retention, and revenue growth targets.• Take ownership of CRM performance by establishing benchmarks, monitoring results, and driving ongoing optimization to ensure lifecycle programs deliver against business objectives.
Education
University of Nevada-Las Vegas
Bachelor of Science (B.S.)
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