Anas Husain Khan

About Anas Husain Khan

As a Principal Business Analyst specializing in Revenue Operations and Marketing Operations, I focus on transforming data into strategic insights that enhance GTM efficiency, accelerate growth, and drive alignment across sales, marketing, and customer success. I’ve partnered closely with the offices of the CMO and CRO to unify operational strategies, optimize lead management, and build scalable frameworks that improve performance across every stage of the funnel.Throughout my career, I’ve led initiatives that combine analytical precision with strategic execution—managing GTM data infrastructure, overseeing business reviews with leadership, and implementing insights that resulted in a 2.3× increase in sales-accepted leads within three quarters. My work in optimizing the marketing tech stack and enhancing data accuracy has enabled executives to make faster, evidence-based decisions, while my leadership in budget planning and vendor management streamlined marketing spend by 30%.I’ve also directed quarterly GTM planning for more than 200 SDRs and 24+ PODs, driving a 73% lift in account-to-meeting conversions and a 23% increase in new meeting bookings. By developing executive dashboards for weekly and monthly business reviews, I’ve strengthened visibility into pipeline health and performance metrics, empowering leaders to act on real-time insights.At the intersection of strategy, analytics, and operational excellence, I’m passionate about designing systems that turn data into clarity and strategy into measurable growth.Skills: Data Analysis · Analytical Thinking · Problem Solving · Salesforce.com · Marketing Analytics · SQL · Business Process Improvement · Process Automation · Market Research · Statistical Data Analysis · Communication · Tableau · Analytical Skills · Microsoft Excel

Experience

1. Principal Business Analyst

   HighRadius

   Jan 2025 — Present · Hyderabad, IN

   Owned end-to-end revenue funnel governance (Lead → MQL → SQL → Opportunity → Revenue), improving visibility into conversion rates, sales velocity, and pipeline health.→Drove CXO-facing (WBR, MBR, QBR) by preparing executive dashboards, performance narratives, and action plans, accelerating decision-making by ~30% and improving GTM execution consistency.→Built and owned Sales and Marketing KPI dashboards, defining core GTM metrics across Lead, MQL, SQL, Pipeline, Conversion, and Velocity, enabling consistent performance tracking across teams.→Built standardized KPI frameworks, driving a 2.1x improvement in MQL-to-SQL conversion.→Led automation initiatives (email notifications, lead routing, SDR account auto-replacement), reducing manual effort by 35–40% and improving lead response SLAs by 28%.→Built Email Scoring dashboards and automation for SDRs, increasing Discovery Calls by 16% and improving reply-to-meeting conversion by ~21%.→Owned Salesforce analytics and automation, including custom objects, workflows, routing logic, and reporting, improving pipeline hygiene by 25%+.→Drove tool evaluation, integration, and procurement for Marketing and RevOps, managing the GTM tech stack across Outreach, ZoomInfo, HubSpot, and ChatGPT, optimizing tool ROI and adoption.→Designed and deployed AI-powered custom agents for the Account Research team, reducing research TAT by 40–45% and delivering significant cost savings through reduced headcount dependency.→Enabled 200+ SDRs through tooling, prioritization frameworks, and process automation, improving productivity and meeting conversion rates.→Partnered with Sales, Marketing, Finance, RevOps, and CXO stakeholders to design GTM operating models, SOPs, and governance frameworks.

Education

• CHANDIGARH UNIVERSITY

  Bachelor of Engineering - BE, Computer Science

  2018 — 2022

• Mount Litera Zee School - India

  12th, PCM

  2016 — 2018

• GN National Public School

  10th

  2007 — 2016