Anas Chbouk

Crm & Automation Marketing Manager @VirtualExpo Group

Marseille, FR

As part of the Marketing Performance team, With a strong background in Salesforce Marketing Cloud and Salesforce Core, I bring a hands-on approach to design and deliver high-impact CRM strategies powered by data and automation. My focus: turning customer insights into personalized experiences that drive acquisition, retention, and long-term loyalty. My day-to-day core responsibilities:CRM Strategy & Lifecycle Management- Developed and implemented full-funnel CRM strategies, covering acquisition, conversion, and loyalty- Continuously optimized audience lifecycle and engagement flows to boost retention and customer value.Project Scoping & Data Synchronization- Scoped and led integration projects between Salesforce Core and SFMC, defining key synchronized objects (Leads, Contacts, Opportunities, Invoices, Cases)- Built scalable relational data models (Attribute Groups, Data Extensions) to support journey orchestration and dynamic personalization.Customer Data Enrichment & Segmentation- Designed and deployed enrichment strategies to support audience qualification and dynamic segmentation- Managed real-time data synchronization and maintenance via Marketing Cloud Connect and custom data activities.Marketing Automation & Campaign Execution- Planned and launched automated journeys (triggered & scheduled) for transactional and relational scenarios: order confirmations, post-purchase flows, renewals, customer support, fallback use cases- Leveraged Content Builder and AMPscript to build responsive, personalized emails with centralized asset management.Performance Tracking & Analytics- Created dashboards and custom tracking logs within Salesforce for real-time monitoring of journey performance and delivery health- Used SFMC Data Views to automate data exports and support business intelligence reporting- Acted as liaison between CRM, tech, and business teams to ensure alignment on processes, priorities, and KPIs.

École Supérieure des Affaires de Casablanca

Chargé de la gestion et de l'activité commerciale, Marketing/Marketing Management, General

OMNES Education

Master's degree, Digital Marketing, Community Management

TBS Education

Bachelor of Management, E-Commerce/Electronic Commerce