Ana Rojas-Filliben

About Ana Rojas-Filliben

Experienced Vice President Global Integrated Marketing with proven history of working with Fortune 300 companies in risk management, financial services, connected home, automotive, mobile and original equipment manufacturers. Skilled in Marketing Strategy, Digital and Social Strategy, Integrated Marketing Execution, and Creative Strategy, Advertising, and Customer Relationship Management (CRM). Strong business development professional graduated from University of Virginia Darden Executive program, Masters in Art from the University of Florida, Bachelors in Design from the University of Florida. PASSIONATE ABOUT THE CUSTOMER, touching over 300 million.

Experience

1. VP Integrated Marketing Solutions

   Assurant

   Feb 1998 — Present

   As Vice President of Integrated Marketing Solutions, Ana manages a team of global marketing and communication professionals responsible for the Fortune 300 enterprise branding, client marketing and creative execution. Ana oversees D2C, B2B, B2B2C strategy design and execution, merger and acquisition brand integration, client training, multi-media e-learning, training gaming tools, traditional and interactive marketing, mobile, and event marketing-Her marketing and creative expertise range from traditional consumer acquisition campaigns, point-of-sale, 3D packaging, and regulatory communication to emerging media, social, digital, web, online learning, real-time call-center training-Ana leads a World Class team of 75 creative professionals with 82% diverse status and 39% being fully bilingual. Her leadership skills have earned engagement scores 18 points higher than the global benchmark-Her responsibilities cross over to include legal oversight as the marketing executive responsible for the companies Global Trademark and domain registration-She has demonstrated years of success integrating newly acquired global brands by establishing brand integration strategies for both corporate branding, visual identity and the consolidation of marketing resources-She launched a new DEI Merchandise Vendor Program with a heightened commitment to sustainability and returning profits to charitable organizations-She has fiscal responsibilities managing budgets in excess of $38 million. Ana began her career with Assurant in 1998 when she was hired by American Bankers as the Creative Director for the in-house Direct Response Marketing team. Shortly thereafter, she took on an expanded role overseeing the Consumer Marketing Services Division, responsible for leading 132 communication professionals dedicated to supporting the company’s Direct Response, Telemarketing, Corporate Communications and Branding strategies and initiatives.

Education

• University of Florida

  Masters, Fine Art

• University of Florida

  Bachelor of Arts in Design

• IESE Business School

  Immersion Executive Program

• University of Virginia Darden School of Business

  Executive Program "Strategic Marketing Management"​

Skills

• Digital Marketing
• Marketing Management
• Quantitative Research
• Business Planning
• Interactive Marketing
• Crm
• Product Development
• Insurance
• Leadership
• Strategic Planning
• Mobile Devices
• Advertising
• Market Research
• Social Media Marketing
• Strategy
• Relationship Management
• Direct Marketing
• Team Leadership
• Web Design
• Marketing
• Public Relations
• Business Strategy
• Management
• Brand Management
• Fundraising
• Marketing Strategy
• Corporate Communications
• Project Management
• Strategic Communications
• Reinsurance
• Integrated Marketing
• Competitive Analysis