Anar Gurbanov
Senior Product Manager i Digital Consulting @Tm Digital Lab
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WORK HISTORY
Senior Product Manager i Digital Consulting @Tm Digital Lab
ON, CA
Led the digital transformation of document turnover for a supply chain company, eliminating manual processes, reducing paper usage, and optimizing HR workload. The new system improved operational efficiency by 60%, reducing administrative bottlenecks and enhancing scalability. • Drove a large-scale digital lottery campaign for a beverage brand, integrating automation and data-driven engagement strategies. The campaign resulted in a 45% surge in consumer participation and a 10% increase in product sales, enhancing brand loyalty and market penetration. • Defined and executed go-to-market (GTM) strategies for diverse digital products, aligning product positioning, messaging, and launch tactics to drive adoption and revenue growth. Leveraged analytics to refine digital engagement, increasing online conversion rates by 35% through optimized user experience and targeted communication strategies. • Managed cross-functional teams of UX/UI designers, engineers, and developers, ensuring on-time and on-budget project execution while maintaining a 97% client satisfaction rating. Introduced Agile methodologies to enhance collaboration and accelerate development cycles.
EDUCATION
Technologiko Ekpaideutiko Idrima, Thessalonikis
Diploma Supplement in Marketing Management and Business Administration, Management
Khazar University
Bachelor of Art in Journalism and English Language | Honor Diploma
Canadian Marketing Assossiation
Chartered Marketer
Khazar University
Master of Business Administration - MBA
ABOUT ANAR GURBANOV
I build products that turn complexity into growth. Across Telecom, SaaS, E-commerce, and FMCG, I own the full lifecycle, from research and business cases to GTM and scale, with portfolio P&L ownership. Strengths: product strategy, segmentation, pricing strategy, data-backed decisions, data analytics, experimentation/A/B testing, CRM/RevOps, Backlog & Sprint management, P&L management, and leading cross-functional programs with a clear roadmap & OKR cadence. Highlights • Grew a premium telecom segment from 45K to 300K+; lifted annual revenue from $10M to $79M through research-led segmentation, pricing and portfolio design with strong CRM/RevOps execution. • Rebuilt roaming business: achieved $0.01/MB data cost (from $3/MB) through system improvements and strategic partner negotiations, expanded coverage from 15 to 154 countries, scaled revenue to $12.6M, and raised EBITDA 45% → 68%. • Improved NPS score by +33 points (from 54 to 87). • Led UAT and delivery for a telecom billing/OSS (OSS/BSS) migration for the portfolio with 0% churn impact. • Launched a new commerce line to $1M+ in year one; built a B2B/B2C motion with tiered pricing, partner enablement and drop-ship operations. Skill focus: Product strategy & portfolio • Product lifecycle management • Business cases & financial modelling • Roadmaps & OKRs • Backlog & Sprint management • Segmentation & market research • Pricing strategy • GTM & launches • A/B testing & experimentation • Product analytics • CRM/RevOps • APIs & integrations • B2B/B2C e-commerce • Partnerships & channels • Agile delivery, UAT, change management • Vendor & stakeholder management • People leadership.
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