Ananya Sharda
Strategic Planner | Turning Consumer Insights into Creative Brand Impact | MS Advertising (BU ’25) | Exp: BBDO, Leo Burnett, FCB
- Role
- Strategic Planner at YAAP
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ananya Sharda
I\'m an AI-experimenting Brand Strategist with experience blending cultural insights, brand strategy, and AI-powered content creation across global brands. I create viral-first narratives and end-to-end ad campaigns, turning audience insights into ideas that truly connect and drive growth.Some of the clients I’ve worked with:Food & Beverage: Domino’s, Havmor Ice Cream, Saxbys Coffee, Kit Kat, AxeSkincare: WaterWipes, SebamedTech / Telecom: AT & T, Google, NOKIATravel & Aviation: Cathay Pacific, VistaraE-commerce/ Retail: IKEA, FlipkartEnergy / Electronics: LivfastInsurance: HDFC ErgoI thrive in the space where creativity and data merge, ensuring every big idea is not just exciting but executable. I am eager to bring my experience to strategy roles where I can help brands grow, innovate, and build meaningful relationships with their audiences.Check out my work at ananyasharda.com. Let’s connect!
Experience
Strategic Planner
Dec 2025 — Present · Gurugram, IN
Leading strategic initiatives for large-scale businesses across BFSI, e-commerce and D2C categories driving brand expansion, creator ecosystems and, full-funnel GTM strategy.• Conducted deep category, consumer and competitive scans to inform positioning, demand narratives, pricing logic and acquisition strategy.
Education
Boston University
MS, Advertising
National Institute of Fashion Technology India
B.Des, Communication Design
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