Ananya Saha
E- Buisness Analyst i @Thermo Fisher Scientific
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WORK HISTORY
E- Buisness Analyst i @Thermo Fisher Scientific
Bengaluru, IN
Built and deployed real-time Power BI dashboards integrating Adobe Analytics and BigQuery; leveraged DAX, Dataflows, and paginated reports with star and snowflake schema modeling for scalable, accurate insights2. Developed and deployed performance dashboards in Power BI, integrating Adobe Analytics via BigQuery for real-time tracking and analysis. Designed interactive visualizations, ensured data accuracy, and trained stakeholders for effective utilization.3. Optimized budget allocation and pacing plans by analyzing web traffic and SEM performance, collaborating with SEM Managers to refine data-driven holiday spend strategies.4. Automated revenue reporting with interactive dashboards, visualizing YOY, WOW, and MOM trends while providing actionable insights on spend, ROA, and engagement metrics.5. Drove strategic decision-making by leveraging data analytics to refine marketing performance, enhance reporting accuracy, and improve process efficiencies.
EDUCATION
Vellore Institute of Technology
Bachelor's degree, Biotechnology
ABOUT ANANYA SAHA
My role as a Data and Business Analyst revolves around harnessing data to enhance drug development. With a foundation in biotechnology from Vellore Institute of Technology, I\'ve built data structures and dashboards that provide critical insights, playing a pivotal role in informed decision-making processes. Our team has improved product quality tracking and analysis, which is essential for maintaining the high standards of pharmaceuticals we deliver.My expertise in utilizing tools such as Tableau/ Power BI and JMP allows me to detect trends and outliers efficiently, fostering a culture of excellence within our business enabling team—a contribution that was recognized with the Best Business Enabling Team award. I\'m driven by the belief that through rigorous data analysis and clear visualization, we can continuously refine our research and outcomes, ultimately impacting patient health positively.
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