Ananya Kumar
Business Leadership Trainee, Unilever | LSR
- Role
- Business Leadership Trainee (Uflp) at Unilever
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ananya Kumar
I’m Ananya, an economics graduate from Lady Shri Ram College for Women, Delhi University,…
Experience
Business Leadership Trainee (Uflp)
Jul 2024 — Present · Mumbai, IN
Sales Stint @ Kolkata, East Region Learning ground in General Trade based in Rural West Bengal- learned and managed distributor relationship, salesmen KPIs and Sales officers monthly performance for a 120 CR turnover. Built a system to improve service mix and improve seat fill by 5% by identifying loss buckets across 60 RS points. Set up a new distributor from scratch in Durgapur to drive assortment, improve billing frequency and OTIF demand fulfilment- Brand Stint @ Dove Skin Cleansing India Led Dove Bar’s (800 CR business) first time ever social-first STAR story : a multi-channel launch to land superiority from concept to scale resulting in 150+ assets, 33M+ reach with 40+ influencers through an offline activation. Led 3 super shoots to develop 7OA assets & A+ content for E-commerce and deliver always-on digital content for Meta. Ideated HUL’s first holographic in-store activation from scratch at Reliance Smart to improve retail engagement for Dove Bar launch. Managed budgets and end-to-end stakeholder relations to action the relaunch. Rural Stint @Walvande, Maharashtra Immersed myself in village life at Walvande—to experience livelihoods of 70% of India’s population firsthand. The experience offered a ground view of rural India’s aspirations, behaviour and knowledge of what inclusivity in business means! Got the highest rating across stints for excellent performance
Education
Springdales School - India
High School Diploma
2007 — 2021
Delhi University
Bachelor of Arts - BA
2021 — 2024
Lady Shri Ram College For Women
Bachelor of Arts - BA (honours)
2021 — 2024
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