Ananya Jay S.
Marketing Specialist for Microsoft Business Applications, Cloud and AI
- Role
- Marketing Communications Manager at Beyond Key
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Ananya Jay S.
I am a Marketing Communications and User Experience Specialist with almost 10 years of experience in performance marketing and digital strategy. My job roles demand complex user research, service, and experience design for healthcare, manufacturing, finance, tourism, retail, nonprofit, and engineering clients. I work for global, enterprise-level software solutions built on cutting-edge technologies catering to B2B and B2C channels. I am skilled at applying insights from qualitative and quantitative research to drive conversion, increase revenue, and improve user satisfaction in digital products. I also hold expertise in digital media planning, search marketing, and graphic design. I have stronghold in UX roles on both client-side product teams and in digital agencies of various sizes as I strongly conceptualize and understand the challenges that user experience professionals face in both contexts. This familiarity helps me bring a well-rounded approach to the projects and instruction. I take pride in creating experiences that meet user and business needs while balancing technical pragmatism.Skills: Marketing Communications, Brand Positioning, Conversion Rate Optimization, Digital Marketing, Campaigning, Social Media Strategy, Website Repositioning and Revamp, ABM, Product Marketing, Lead Generation, Running Marketing Program, Market Research, Online Marketplace and SaaS Sales.
Experience
Marketing Communications Manager
Apr 2023 — Present · Indore, IN
Education
Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
2009 — 2012
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