Ananya Ganguli
Sr Marketing and Communications Specialist @Shift4
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WORK HISTORY
Sr Marketing and Communications Specialist @Shift4
Vancouver, BC, CA
Lead and Revenue Generation + Product Commercialization- Marketing automation to manage the lead lifecycle: creating, nurturing, retaining and upselling- Collaborating with the sales team to create vertical-specific campaigns and content- Driving Worldline’s market exposure and releases through key activities such as mass targeted emails, processor-specific emails, in-portal messages, updates to existing webpages, positioning/messaging strategies, demo videos, partner campaigns, blog posts, case studies, and occasional launch eventsBrand Management- Maintain and elevate company brand and positioning within key messaging- Ensuring all company communications are on-brand - Building and reviewing branded templates, content, educational materials, copywriting, and editing- Providing a consistent interactive experience end-to-end for our customers and prospects - Collaborating with the team to promote Worldline through events, sponsorships, and community activitiesContent Production and Communication- Creating and contributing to blogs, case studies, white papers, e-books, and by-lines- Writing and implementing content for websites and landing pages - Creating prospecting emails, operational emails, customer quarterly e-bulletins and newsletters, product updates, and more - Supporting public relations endeavours such as article writing for media outlets- Partnering with the team to craft and launch advertisements and campaigns- Collaborating on internal communications such as newsletters, operational announcements, product announcements
EDUCATION
British Columbia Institute of Technology
Certificate, Digital Marketing
R. S. Krishnan Higher Secondary School
High School, Science
National Institute of Technology Durgapur
Bachelor of Technology - B. Tech, Chemical Engineering
MICA | The School of Ideas
Post Graduate Diploma in Management - Communications, Strategic Marketing & Communications
SKILLS
ABOUT ANANYA GANGULI
With a blend of creative finesse and technical prowess, my role currently has centered on harnessing the power of digital marketing and search engine marketing to drive innovative campaigns. Our team has contributed to shaping the narrative of financial solutions, ensuring they resonate with our audience across all of North America.Leveraging my expertise in business writing and SEM, I\'ve crafted strategies that amplify our message, bolstering brand presence and customer engagement. My commitment extends to continuous learning, ensuring we stay at the forefront of marketing trends and sustainability efforts within the industry.With over eight years of experience in various aspects of marketing, I am a digital marketing expert and storyteller who creates engaging and impactful content for diverse channels and platforms. As a Sr. Marketing and Communications Specialist, I work with a global team of professionals to deliver innovative and customer-centric solutions for the payments and financial services industry.I have a strong strategic marketing and communications background, with a postgraduate diploma from MICA, India, and a certificate from BCIT, Canada. I am also certified in SEO foundations, keyword strategy, and videos on LinkedIn. I am passionate about learning new things and staying updated with my field\'s latest trends and best practices. I also care deeply about fighting climate change and contributing to a more sustainable future.
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