Ananya Upreti

About Ananya Upreti

A highly motivated beauty industry enthusiast with a passion for creating brands that are…

Experience

1. Deputy Manager Beauty Category Launch

   V-Mart Retail Ltd.

   Jul 2024 — Present · Gurugram, IN

   Driving the launch and management of the \"Limeroad Beauty\" category for Gen Z- by driving product innovation, brand growth, and customer engagement across a rapidly expanding network of 200+ stores.Key Responsibilities:1) Category Leadership: Launching and managing the Beauty Category for Gen Z under the brand-\"Limeroad Beauty\" across 100+ stores and more Creating and managing the private label brand by leveraging insights on market trends to drive brand adoption & salience. Overseeing price architecture and maintaining a diverse product range to meet varied consumer preferences. Implementing Point of Sale (POS) strategies to enhance customer engagement and drive sales.2) Product Development & Innovation: Leading new product development (NPD) initiatives by analyzing market trends to inform strategies and predict consumer demands, successfully achieving sales and margin objectives. Spearheading shade matching, formulation, and packaging innovation for current and upcoming offerings. Ensuring product offerings align with customer aspirations in fashionability, variety, quality, and price. Planning and executing a detailed assortment mix in line with budget constraints and customer needs.3) Supplier Negotiations: Negotiating purchase values and terms with suppliers to secure optimal payment terms and lead times. Collaborating with vendors to stay updated on trends and new products, ensuring a competitive edge.4) Training & Visual Merchandising: Planning store personnel training and enhancing visual merchandising (VM) to optimize product presentation. Administering the look and feel of the beauty department to enhance the customer journey & experience5) Replenishment Management: Raising purchase orders based on demand forecasts to ensure stock availability and high fill rates during both BAU and festive seasons. Analyzing historical sales data to forecast consumer buying patterns and inform effective inventory strategies.

Education

• St. Francis College for Women

  Bachelor of Arts (B.A.), Psychology,Political Science and English Literature

  2014 — 2017

• SDA Bocconi

  International Masters in Business

  2018 — 2020

• Seedling Public School,Jaipur

  Senior Secondary

Skills

• Customer Service
• Public Speaking
• Research
• Microsoft Office
• Microsoft Excel
• Powerpoint
• Leadership
• Social Media
• Microsoft Word
• Spss Clementine
• Management