Ananya Singh
North America Media Manager @HP
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WORK HISTORY
North America Media Manager @HP
CA
Own $40M+ B2B & B2C media portfolio across US, and Canada, incl. partner-funded programs with Intel, Microsoft, and AMD.• Led the U.S. launch of a new HP subscription service, cutting CAC by 94% and driving 100K+ enrollments in 18 months through aggressive testing and optimization.• Continuously optimize bidding, budgets, audiences, and creative to improve efficiency and scale net-new customers.• Translate complex performance trends into clear, executive-ready narratives to guide investment decisions.• Collaborated with creative agency partners & vendors; secured Google (Search & PMax) & Amazon Ads case studies.• Piloted ChatGPT Alpha ads in the U.S, testing early-stage ad formats.
EDUCATION
Humber College
Post Graduate, Advertising Media Management
Humber College
Post Graduate, Marketing Management
YMCA, New Delhi
Post Graduate Diploma, Developmental Journalism
ABOUT ANANYA SINGH
Performance Marketing leader with 8+ years owning high-budget, multi-brand growth programs. Expert in performance roadmaps, KPI ownership, audience segmentation, and budget allocation, with hands-on experience across paid media channels. Proven track record connecting media performance to CPA reduction, LTV growth, and revenue impact through close partnership with Data Science, Analytics, Product, Finance, Media Agency and Creative Agency teams.
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