Ananya Jauhari
Marketing Strategist • IBM APAC Paid Media • Social, Display, & Media Partnerships
- Role
- Paid Media Apac at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ananya Jauhari
I am passionate about the intricacies of consumer behavior and employing the insights to…
Experience
Paid Media Apac
Jun 2024 — Present · Bengaluru, IN
Driving brand visibility and revenue-aligned marketing across Asia-Pacific for IBM’s tech portfolio, with a focus on digital innovation, data-led performance, and content-driven storytelling.Noticeably,1. Launched IBM India’s Instagram, driving 85K+ landing page visits in Q1; scaled to 3 offerings with 99K+ engaged visits in 2 months at $0.6–$1 CpEV, positioning Meta as a high-ROI awareness channel for IBM.2. Led display ad campaigns end-to-end — increased engaged visits by 83.1%, reduced CpEV to $3.96, and improved engagement 5x YoY.3. Executed media partner campaigns, delivering B2B content with 2+ min avg time spent, reaching 882K+ users, and achieving 36.5% newsletter open rates.4. Ran AI-based A/B creative tests on programmatic DCO campaigns across APAC — cut time-to-market by 83% while sustaining engagement levels.
Education
Kalinga University, Raipur
Bachelor of Arts - BA
2018 — 2021
The Yoga Institute Mumbai
Teacher Training Course
2018 — 2018
MICA | The School of Ideas
Master of Business Administration - MBA
2022 — 2024
Maharana Mewar Public School
10th CBSE Boards
2015 — 2016
Delhi Public School - India
12th CBSE Boards
2016 — 2018
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