Ananya Gupta
Marketing Specialist | Social Media Manager | Brand Strategist | B2B Textiles | AI & Prompt Engineering | Helping Brands Find Their Voice & Fuel Growth
- Role
- Brand Strategist at Astra Cybersec
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Ananya Gupta
Brands don’t just need to look good—they need to make people feel something, remember something, and take action.As a Brand Strategist and Social Media Specialist, I help companies define their voice, sharpen their positioning, and connect with the right audience—especially where it matters most: online.At Astra Cybersec, I led brand storytelling in a high-trust industry, refining our message to resonate with SaaS and SMB clients in the cybersecurity space.At Speclar, I built and managed our LinkedIn presence from the ground up, turning it into a powerful platform for B2B visibility, credibility, and growth.I believe that:A strong brand identity is more than visuals—it\'s about clarity, consistency, and emotion.Social media is not just a marketing channel—it\'s your brand’s first impression.The best messaging isn’t loud—it’s relevant, honest, and human.Whether I\'m crafting strategy decks, content calendars, or prompt-engineering AI tools to support creative workflows—I’m always focused on impact, alignment, and authenticity.Let’s connect if you\'re building a brand that needs to speak, connect, and convert.
Experience
Brand Strategist
Mar 2023 — Present
At Astra Cybersec, I was responsible for shaping and evolving the brand’s voice, positioning, and identity within the competitive cybersecurity landscape. My role focused on aligning brand messaging with the company’s mission to make security simple and accessible for businesses worldwide.Key achievements:Refined Astra\'s brand narrative to better resonate with SMBs and SaaS companies, resulting in a 30% uplift in brand recall (as measured through customer feedback and campaign metrics)Developed brand guidelines and messaging frameworks used across web, sales, and marketing teamsCollaborated with design, content, and product teams to ensure consistent brand storytelling across channelsLed the strategy behind multiple awareness campaigns, contributing to a 25% increase in inbound leads during the period
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