Ananya Bhattacharya
JioAds | IIM Indore | Ad-Tech | Digital Strategy, Media Planning & Program Management
- Role
- Manager - Digital Advertising at Jioads
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ananya Bhattacharya
Seasoned Ad-Tech and Ecommerce professional with 10+ years in Digital strategy, Program…
Experience
Manager - Digital Advertising
May 2023 — Present · Gurugram, IN
Leading media planning for 100+ advertisers across display, video & performance channels, driving 25% ROAS uplift.2. Managing campaigns from 10+ leading agencies (GroupM, Omnicom) and owning primary relations with key advertisers across FMCG, Consumer Durable, Pharma, F&B, E-commerce, Healthcare & Real Estate.3. Implemented high impact optimizations during marquee events (IPL, Ultimate Table Tennis), leading to 10% reduction in CPA and 12% increase in CTR. Collaborated with SMB sales, JioCinema’s product, marketing, legal and ops teams for execution.4. Orchestrating full funnel campaigns via programmatic and reserved buying on CTV, e-retail media (Ajio), audio (JioSaavn) and OTT (JioTV) to maximize reach, engagement and conversion. Also launched an AI driven self-serve platform for SMBs.5. Analyzing performance data using Advance Excel, SQL, and JioAds tools to provide actionable insights, increasing client retention and campaign renewal rates by 15%. Also overseeing CRM management and weekly reporting to CEO and leadership.6. Activated cross-channel marketing and led creative development for internal ads, email campaigns, Meta Ads and LinkedIn.
Education
Indian Institute of Management, Indore
Master of Business Administration - MBA
2016 — 2018
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