Anant Rajvanshi
Sales & Business Strategy Leader | Go-to-Market Expert | Agile Manager | B2B & SaaS Sales | Product Management
- Role
- Team Lead - Business Development and Client Relationships at Inkrevenue
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anant Rajvanshi
I help media houses, publishers, agencies, and digital platforms grow advertising revenue…
Experience
Team Lead - Business Development and Client Relationships
Feb 2025 — Present · Gurugram, IN
At InkRevenue, I lead business development and client relationship initiatives for a company that specializes in digital amplification, audience acquisition, and performance-driven media solutions. We work closely with publishers, brands, media agencies, and OTT platforms to scale traffic, ad impressions, social media growth, influencer visibility, and Comscore positioning through measurable and data-backed campaigns.Our expertise spans across:(i) Web Traffic & User Acquisition (GA / Comscore / Sponsored PVs / Impressions)(ii) Social Media Growth (YouTube, Instagram, Facebook, Twitter/X – Followers, Views, Live Users, Influencer Marketing (Nano to Celebrity Creators in Tier 1/2/3 Regions)(iv) Advertising Deliverables (CPM / CPC / CPCV-based campaigns with KPI commitments)My Key Responsibilities:1. I manage key client accounts with a strong focus on revenue retention, upselling opportunities, and relationship longevity.2. I actively drive new business acquisition while reactivating inactive accounts into revenue-generating partnerships.3. I lead internal coordination across sales, operations, and leadership teams, ensuring smooth communication, performance tracking, and execution delivery.4. I conduct regular client meetings (virtual and in-person) to accelerate decision-making and uncover deeper growth opportunities.5. I oversee timely invoicing, campaign coordination, and validation tracking to maintain financial and operational hygiene.6. I refine reporting structures and KRAs to improve team efficiency and accountability.7. I explore strategic partnerships and cross-domain collaboration opportunities to expand InkRevenue’s market reach.
Education
The ICFAI University, Tripura
Master of Business Administration - MBA, Information Technology
2017 — 2019
Annie Besant School, CBSE
XII
2013 — 2014
Annie Besant School, CBSE
X
2011 — 2012
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Professional Certification in Product Management
CCS (Chaudhary Charan Singh)University
Bachelors in Commerce
2014 — 2017
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