Ananth M. K.

About Ananth M. K.

A seasoned communications professional with a Master\'s degree in Advertising and Public Relations. 20 years of rich experience includes 17 years as a reputed journalist with leading English national newspapers and now as an accomplished Communication Strategist. Strategizing and providing high-quality content in layman\'s language to suit the target audience is my God-given gift. It’s been my passion as well as my line of business. My experience includes highly responsible leadership roles over the last 7 years, where I am handling and working with teams comprising employees from their 20s to 60s, consultants, multiple vendors, and part-timers. Prior to my stint at Tamilnadu Technology (iTNT) Hub, I was the Associate Vice President (Communication) of StartupTN, the Government of Tamil Nadu’s nodal agency for Startup and Innovation. I was heading the behind-the-scenes team responsible for all essential internal and external communications of StartupTN. I ensured that StartupTN’s efforts are projected to the Startup ecosystem stakeholders within the State and the global audience, thereby strengthening the Startup ecosystem of Tamil Nadu. I excelled as an impactful journalist for 16 years with leading newspapers including The Times of India, The Hindu, and The New Indian Express, in their print and digital formats. I earned more than bylines as I established myself as a reputed journalist. Convincing diverse audiences to gather information and conveying the desired details to a wide range of stakeholders under tight deadlines are my key skills. I am also passionate about photography and my pictures have been published on the National, State, and Regional pages of the media houses I represented. I am keen to share more and know each other better across the table.

Experience

1. Associate Vice President - Marcom & Corpcom

   Tamil Nadu Technology Hub Itnt

   Jun 2024 — Present · Chennai, IN

   Strategic Communications & Branding• Leading a team and vendors across digital marketing, content, video production, event management, and collateral creation to drive the branding and positioning of iTNT Hub.• Conceptualized and executed impactful in-house and external events; tracked and communicated their outcomes to stakeholders across government, academia, and industry.• Positioned iTNT Hub through strategic media partnerships and ecosystem collaborations, resulting in 200+ media coverages across print, digital, and broadcast platforms.• Produced the ‘Deep Dive’ monthly newsletter and branding materials—now benchmarked and replicated across government departments.• Increased LinkedIn followers by 150% and doubled impressions, boosting the reach and impact of online campaigns and event promotions. Stakeholder Engagement & Thought Leadership• Curated tailored talking points and speeches for top management, senior bureaucrats, and policymakers for key platforms and occasions.• Developed presentations and annual impact reports for diverse stakeholder groups to showcase the organization’s value and progress. Innovation Campaigns & Startup Support• Designed and optimized marketing campaigns for innovation challenges, bootcamps, incubation and accelerator programs; tracked performance to enhance outcomes.• Enabled startup visibility and growth through product launches, pitch decks (1-pagers and detailed formats), and talent acquisition support.

Education

• Madurai Kamaraj University

  Master’s Degree, Advertising & Public Relations

  2010

• Loyola College, Chennai

  Bachelor’s Degree, English Literature

  2005

Skills

• Market Research
• Editorial
• Editing
• Newspapers
• Digital Marketing
• New Media
• Social Media
• Online Marketing
• Advertising
• Writing
• Technical Writing
• Content Writing
• Publications
• Copywriting
• Online Research
• News Writing
• Content Development
• Research
• Rural Reporting
• Newspaper
• Web Content
• Content Management
• Publishing
• Feature Articles
• Interviewing
• Social Networking
• Magazines
• Sem
• Online Advertising
• Television
• Creative Writing
• Interviews
• Recruiting
• Online Journalism
• Storytelling
• Copy Editing
• Corporate Communications
• Content Strategy
• Journalism
• Proofreading