Anantha Raghuraman
- Role
- Analytics and Growth Lead at Point
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Anantha Raghuraman
At present, I am working as an Analytics and Growth Lead at Point Digital Finance. At…
Experience
Analytics and Growth Lead
Apr 2019 — Present
I own and solve three major challenges: 1. Audience Analytics: Identifying the right infrastructure and methodology to import and analyze terabytes of homeowner data from across the United States. Derive value and present insights to the management on audience characteristics and segmentation. DirectMail Planning and Execution End-to-end planning and execution of direct marketing campaigns for our primary product. Plan and optimize the spend of $Millions in the marketing budget. Predictive Modeling: • Build Machine Learning models (primarily GLM, Boosted Tress (GBM, XGBoost), Random Forests) in R, and Python to identify conversion and long-term value metrics to optimize marketing strategies. Perform segmentation analysis on unordered data to identify audience clusters and marketing opportunities.
Skills
- Statistics
- Java
- Python
- C
- Research
- Microsoft Excel
- Programming
- Matlab
- Machine Learning
- Mpi
- Algorithms
- Sql
- Software Development
- Data Analysis
- R
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