Ananth Balaraju
Director Marketing, #SoftwareServicesMarketing #ProductMarketing #AnalystRelations #GTMStrategy, #DigitalMarketing #marketingautomation
- Role
- Director of Marketing at Hrentries
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ananth Balaraju
A senior Marketing Professional with 17 years of experience across global IT…
Experience
Director of Marketing
Sep 2019 — Present · Bengaluru, IN
Multi hatter role in this fast-paced start-up: product marketing, sales and account management• Work with prospects, industry leaders and customers to develop new use cases, product concepts and work with engineering teams for implementation. • Market Intelligence: Market analysis, Competition Analysis and Gap Analysis• Offer Definition: Conceptualize new offers, campaigns, pricing models, develop messaging, build sales & marketing assets and sales enablement. • Business Development & Planning: Market reach-out, Campaign implementation, Solution/Proposal development, and closure.• Analyst Relations & Media Interaction, Influencer/Industry Consultant Interaction for awareness, visibility and branding.• Digital Marketing: Website ownership, Social media strategy & implementation, Content Marketing (Blogs, Videos, Whitepapers & Infographics). • Marketing Automation: Implementation of Zoho & mail chimp for Campaign Mgmt & CRM• Acquire new customers, manage accounts and grow the business.
Education
B.I.T
B.E, Mechnical Engineering
1996 — 2000
M.P. Birla Institute of Management
MBA, Marketing & Finance
2002 — 2004
Skills
- Competition Analysis
- Business Analysis
- Strategy
- Presales & Sales Support
- Team Management
- New Service Development
- Analyst Relations
- Advisory Boards
- Sales Operations
- Business Alliances
- Pre-Sales
- Go to Markets
- Lead Generation
- Advisory Relations
- Enterprise Software
- Business Strategy
- Campaigns
- Product Management
- Business Development
- Competitive Analysis
- International Marketing
- Product Marketing
- Demand Generation
- Market Analysis
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