Anant Garde
Digital Strategy | SEO | Performance Marketing | FinTech
- Role
- Digital Marketing Manager at Bajaj Markets
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Anant Garde
Digital Marketing Professional with 9 years of experience in developing and executing SEO strategies to achieve desired business goals. • A proven track record of executing SEO strategies to drive organic traffic & business growth • Worked on Adobe Analytics and Google Analytics to measure KPIs and derive actionable insights • End-to-end business funnel management and check the scope to improve further • Forecast, plan and execute strategies to achieve monthly & yearly growth Skills • Search Engine Optimization (On-Page & Off-Page) • Lead Generation • Web Analytics & Reporting • Stakeholder Management • Forecast, Plan & Execution Technical Expertise • Adobe Analytics • Google Analytics • Adobe Experience Manager • Search Console • SalesForce • Tableau • AdWords Keyword Planner • WordPress • Google Tag Manager
Experience
Digital Marketing Manager
Oct 2021 — Present · Pune, IN
Drive organic traffic to the website for secured loans and credit cards• Generate leads through organic traffic• Keep a track of the top line and bottom line business funnel to maintain and improve ratios• Keep close eyes on keyword movements and create a plan to improve the rankings• Plan and deploy content strategies to drive traffic & leads• Set deliverables with timelines and align agencies on the same• Manage internal and external teams to get the deliverables done• Co-ordinate with multiple agencies for paid and premium syndications• Co-ordinate with the content team, business team, and other internal stakeholders to achieve monthly targets• Work with CRO to drive more leads through Adobe Target • Propose website architecture and wireframe designs for better UI & UX• Raise tech requirements and automation ideas and get it done by the tech team• Perform regular tech audits to maintain website health• Create segments in Adobe Analytics to capture and visualise data• Report KPIs to the management from Adobe Analytics• Keep up to date with changes happening in the SEO industry
Education
Prin.N.G.Naralkar Institute Of Career Development and Research
Masters in Marketing Management
2012 — 2014
Kolhapur Board
HSC
Savitribai Phule Pune University
BCA
2008 — 2011
Kolhapur Board
SSC
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