Ananta Das

About Ananta Das

I’m a senior brand and communications leader with close to 20 years of experience in building narratives that shape perception, drive business outcomes and create cultural resonance- across consumer, corporate and regulatory landscapes.Currently, I lead Brand PR for Prime Video across India and APAC. I work at the intersection of brand, public affairs, content, building and managing reputation while navigating complex issues such as regulation and censorship.I’ve previously led communications for global brands at J&J Consumer, Tata Global Beverages, Cadbury and Colgate-Palmolive- overseeing brand PR, internal comms, crisis management and employee engagement across multiple markets.What sets me apart is the ability to craft high-impact storytelling that aligns brand values with cultural context- whether it\'s building corporate reputation, launching content or shaping internal narratives. I\'m known for collaborative leadership, creative instinct and a calm head in high-stakes environments.Now based in India with regional oversight, I’m passionate about building meaningful narratives that move hearts and minds- while driving real business value.

Experience

1. Brand Lead - Pr

   Amazon

   Dec 2017 — Present · IN

Education

• IP College, Delhi University

  BA Psychology (Hons)

  2002 — 2005

• Xavier Institure of Communications - Mumbai

  Post Graduate Diploma in PR and Corporate Communications

  2005 — 2006

• Columbia Business School

  Executive Education , Digital Marketing & Digital Business Strategy

  2017 — 2017

Skills

• Conceptualizing, Developing & Executing Holistic Employee Communications
• Strong Communicator with a Natural Flair for Creative & Corporate Writing
• Digital Media
• Brand Management
• Management
• Corporate Communications
• Public Speaking
• Corporate Reputation Management
• Leadership, Digital and Internal Communication Specialist
• Public Relations
• Media Relations
• Content Marketing
• Internal & External Communications
• Social Media
• Marketing
• Strategy
• Communication
• Market Research
• Team Management
• Crisis Communications
• Employee Engagement
• Public Affairs