Anant Punihani
Marketing Director @ San Dee Impex | Manufacturers of Value-Added Womenswear Apparel | 2nd-Gen Apparel Exporter| Looking to Collaborate with Mid-Sized Womenswear Brands, Sourcing Heads & Buying Agents
- Role
- Co-founder at Lemon And Lilac Gifting Studio
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anant Punihani
Some stories begin in boardrooms. Mine started in a factory surrounded by fabrics…
Experience
Co-founder
Lemon And Lilac Gifting Studio
Jul 2020 — Present · New Delhi, IN
Operations and Management- Designed some of the best-selling designs and products generating 4X YOY sales- Built and managed a team of 8 working members across various business functions- Studied customer demand to expand to 15+ categories across Home Décor, Stationery, Travel, and Tech Accessories- Led production on the shop floor with manufacturers, ensuring strict adherence to quality and meeting tight deadlines, achieving assembly of over 500+ gift hampers per day. Marketing and Sales- Directed Social Media Marketing and organically cultivated a social media following- Identified trends and business opportunities in the rapidly changing environment to improve Sales Volume by 250%- Successfully collaborated with 100+ brands across various categories to increase brand awareness- Used tools such as influencer marketing to advertise new product launches and increase traffic. Content Creation- Shot and Edited Reels for Instagram with an average of 10k+ views- Styled and crafted a complete online portfolio for the company- Conceptualized and created visual content – promotional and informational videos - to considerably increase digital engagement and conversion by 30%.
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