Anant Patel

About Anant Patel

Anant has spent his entire career working on initiatives at organisations which have looked at growing rapidly but efficiently.Currently, as the Director, Marketing for Disney+ Hotstar he heads the Digital marketing team for India, Africa, Middle East and South Asia. He is responsible for digital brand building and performance marketing campaigns for User acquisition and Retention.Before starting his stint with Disney+Hotstar he was a part of the Makemytrip group for 4.5years. In his stint at Makemytrip and in the capacity of an Associate Director he was heading the in-house Digital marketing team. His responsibility included driving performance, retention, user acquisition and brand building campaigns.In his initial tenure at MMT he was responsible for driving mobile marketing and growth.Prior to MMT, he worked as the mobile marketing lead for OLX South Asia, where he led user acquisition, alliances and mobile growth initiatives for the classifieds leader.At the beginning of his career, he worked as a product manager with Hungama Digital Media Entertainment and Justdial Ltd. building their mobile and tablet products. He led the launch of Apps across platforms for music/video streaming and for local search in India and U.S.A.

Experience

1. Vice President, Growth and Marketing

   Practo

   Apr 2025 — Present

   Leading Growth & Marketing at Practo—India’s pioneering digital healthcare platform.

Education

• Jaypee University of Information Technology

  B.Tech, Computer Science

  2003 — 2007

• Welingkar Institute of Management

  Pgdm, Marketing

  2008 — 2010

• Mälardalen University

  Global Internship, Innovation, Design and Management

  2009 — 2009

• Indian School of Business

  Digital Insider Programme by Google

Skills

• Marketing Strategy
• Management
• Product Management
• Vendor Management
• Mobile Marketing
• Competitive Analysis
• Online Marketing
• Mobile Technology
• Project Management
• Integrated Marketing
• Market Research
• Online Advertising
• Mobile Devices
• Performance Based Marketing
• Team Management
• Mobile Applications
• Strategic Alliances
• Business Strategy
• Business Development
• Mobile