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Current company Revupp
Software Development · 1 employees · Founded 2023 · New Delhi, Dl, India
In today’s fragmented and fast-evolving marketing landscape, brands are spending millions across platforms without clearly understanding what’s working. Traditional marketing measurement approaches — whether last-click attribution or outdated mix models — often fall short. They ignore the complex, multi-touch consumer journey and fail to account for delayed effects or external variables like seasonality, macroeconomic shifts, or competitor activity. As a result, marketers are forced to make decisions based on incomplete, siloed, or biased data. RevUpp changes that. RevUpp is a next-gen AI-powered Marketing Mix Modeling platform that helps brands measure true incremental impact across all marketing channels — both online and offline. It gives CMOs, growth marketers, and finance teams a unified, accurate, and actionable view of what drives ROI. By blending advanced econometrics with machine learning, RevUpp isolates the real contribution of every dollar spent — accounting for diminishing returns, synergy effects, and delayed impact. No more guesswork. No more attribution fights. Just clear, transparent insights you can trust. With RevUpp, teams can simulate budget scenarios before spending — like “what happens if I cut 20% from Meta and move it to YouTube?” or “what if I increase TV in Q3?” This empowers data-backed decision-making and ensures every dollar is working harder. Key benefits- Accurate measurement across all media (digital, TV, print, influencers, retail, etc.)- Budget optimization to maximize ROI at any spend level - Granular insights at the campaign, geo, or product level - Always-on modeling that updates as new data flows in Privacy-safe (no user-level tracking required) Whether you\'re a DTC challenger or an enterprise brand, RevUpp equips you with the clarity and confidence to scale profitably — by turning your marketing data into a strategic asset.