Andy W.

About Andy W.

Innovative Applications of Genomics, Multi-Omics, Single Cell in Precision Medicine (AI-Powered)- Expertise in Genomics & Multiomics; Cell, Protein, DNA/RNA Analysis; Cancer & Infectious Diseases (COVID-19.); Molecular Diagnostics & Clinical Chemistry; Pharmacogenomics & Companion Diagnostics; Cell & Gene Therapy; Oligonucleotide & Cell Therapy GMP Manufacturing; Imaging/NGS based Spatial Transcriptomics; Automation; ML/AI- Managed product/solution/service portfolio throughout complete life cycle in Life Sciences (Research, Clinical, Therapeutics and Diagnostics): product concept, design, development to commercial launch, planned obsolescence and migration to next generation product. 10+ years of product management and marketing experience- RAPS RAC Devices Certification for global medical devices, and IVDs. Global regulatory strategy and product road mapping. FDA interfacing and submission. EU CE-IVD and IVDR, MDSAP, IMDRF regulatory practices. 5+ years of regulatory Affairs & Compliance experience. Skilled in Product development, rapid prototyping, versioning and modifications, portfolio strategy and road mapping, marketing campaign and tactics, project management, digital marketing, SEM & SEO, sales enablement, SFDC, business development, laboratory automation & LIMS, AI & machine learning, advanced therapy process development, bioprocessing, manufacturing automation, CMC, bio pharmaceutical consulting, etc. Open minded and self-starter, able to work independently and cooperatively in a multi-disciplined team involving R&D, marketing, sales, quality and operations. Excel at reagent, instrument, platform, application & solution in RUO, IVD, Biotechnology, Biopharma, Therapeutics marketing/product management positions. Bilingual in English and Chinese.

Experience

1. Global Healthcare Customer Marketing, Senior Staff Marketing Manager

   Illumina

   Sep 2024 — Present · San Diego, CA, US

   Global & Regional GTM Leadership: Strategized and aligned global go-to-market plan and strategy for clinical NGS (across Oncology, rare diseases, reproductive health, etc.) for the Healthcare customer segment while driving regional execution across AMR Oncology Testing and Array portfolios to accelerate demand and market growth.Customer Segmentation & Storytelling: Develop deep, actionable customer personas across Research, Clinical, and Applied markets; translate genomic complexity into a cohesive, customer-centric brand narrative across the full customer journey.Portfolio Positioning & Growth: Reposition targeted NGS Oncology Testing and Array Tumor Classification portfolios internally and externally, delivering winning commercial strategies, roadmaps, and sustained business growth.Cross-Functional Orchestration: Serve as the strategic connector across Product Management, Medical Affairs, R&D, and Regional Sales to deliver scientifically rigorous marketing programs, sales enablement, and clinical selling tools.Innovation & Voice of Customer: Represent the customer within product and innovation forums, leveraging competitive intelligence and KOL insights to influence portfolio strategy and future clinical solutions.Commercial Performance & ROI: Drive disciplined execution through funnel reviews, campaign measurement, and ROI tracking, providing senior leadership with data-backed recommendations to optimize investment and accelerate launches.External Leadership & Partnerships: Build and sustain trusted relationships with key customers and KOLs, strengthening Illumina’s leadership and credibility in oncology and clinical genomics.

Education

• Jilin University

  Bachelor of Science - BS

• University of California, San Diego - Rady School of Management

  MBA, Sales & Marketing, Product Management, Project Management, Operation, Business Development,

  2011 — 2013

• The University of Kansas

  Doctor of Philosophy - PhD, Chemistry

• Scripps Research

  Postdoc

Skills

• Pharmaceutical Industry
• Engineering
• Flow Cytometry
• Product Marketing
• Marketing Strategy
• Social Media Marketing
• Financial Analysis
• Medical Devices
• Antibodies
• Drug Discovery
• Online Marketing
• Healthcare
• Business Development
• Digital Marketing
• Project Management
• Life Science Industry
• Chemistry
• Protein Chemistry
• Product Management
• Analytical Chemistry
• Quantitative Analytics
• Marketing Research
• Biochemistry
• Sales Management
• Integrated Marketing
• Immunology
• Marketing
• Biotechnology
• Purification
• Business Strategy
• Cancer Immunotherapy
• Customer Relationship Management (Crm)
• Consulting
• Customer Insight
• International Product Development
• Transfection