Anand Shaji
Lead - Marketing Analyst @Innspark
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WORK HISTORY
Lead - Marketing Analyst @Innspark
Brand Manager @BornHi Digital
Bangalore Urban
Managed key client accounts including HSBC Mutual Fund and Sakra World Hospital. 1. HSBC Mutual Fund - Coordinated ongoing digital marketing efforts for HSBC Mutual Fund, focusing on campaign scheduling, content alignment, and audience engagement across platforms. - Played a key role in executing the #RetireToMore national investor awareness campaign, repositioning retirement as a purpose-driven lifestyle. - Contributed to end-to-end content development and publishing across YouTube, Instagram, Facebook and internal CMS tools, including copy inputs and video coordination. - Collaborated with creative, strategy, and media teams to ensure consistent messaging and timely deliverables across HSBC MF’s digital ecosystem. - Maintained campaign calendars and liaised between internal and client-side stakeholders for approvals, reporting, and performance reviews. 2. Sakra World Hospital -Coordinated end-to-end execution of digital campaigns for Sakra World Hospital, aligning internal hospital stakeholders with BornHi’s creative and content teams. - Served as the point of contact between marketing teams and creative partners, ensuring seamless collaboration, clear briefings, and consistent brand communication. - Oversaw the rollout of digital media campaigns across specialties like Cardiology, Neurosurgery, Urology, and Gastroenterology; from scripting and creative direction to final delivery. - Helped conceptualize visually engaging, patient-friendly content ideas that balanced clinical integrity with digital storytelling. - Maintained production calendars, tracked feedback loops, and ensured smooth delivery of multiple assets across short timelines. - Played a pivotal role in refining content tone and visual identity, improving engagement metrics and campaign responsiveness on platforms like Instagram. - Handled campaign asset coordination: copy, video concepts, doctor briefs, and post-scheduling
Project Coordinator @Amrita Vishwa Vidyapeetham
Amritapuri
-Managed a 10-member coordination team to facilitate the completion of Phase 1 at Amrita Hospital (Asia's largest Private Hospital) in Faridabad. -Led the coordination efforts with SPG officials, PMO personnel, and hospital stakeholders for the grand inauguration ceremony of the hospital; ultimately delivering a remarkable and impactful event attended by the Prime Minister of India. -Actively engaged in meetings with diverse automobile manufacturers, evaluating latest vehicle offerings for potential incorporation into the organisation's fleet, documenting findings to inform decision-making. -Supervised the on-schedule execution of annual maintenance and testing for Amrita Vidyalayam Schools' extensive fleet of over 200 school buses in Southern Kerala. -Spearheaded the accounts division of the department by establishing an expenditure tracking system and provided strategic guidance for cost control within one week. -Established a system for tracking purchase orders and department-sanctioned work orders improving clarity of progress of the orders by 100%. -Managed departmental team building, leading a trio of interns, orchestrating the primary screening of 500+ applicants for ten positions, and managing the onboarding process for the chosen ten recruits. -Planned and executed the organisation of 2 team-building recreational activities, including booking resorts and coordinating logistics. -Facilitated collaboration between 50+ lab owners and 2 architects of the proposed research and development building to enhance energy efficiency without compromising laboratory functionality. -Administrated intricate processes related to VIP guest management, including procurement, accommodations, and tailored services for the organisation. -Collaborated with external vendors to produce bespoke products aligned with the organisation's specifications, resulting in a 10-15% profit increase and a 20% reduction in procurement time.
EDUCATION
Kendriya Vidyalaya
Primary to Senior Secondary Schooling
ESSCA
Master in Management (Marketing & Retailing) · Business Administration and Management, General
Amrita Vishwa Vidyapeetham
Master of Arts - MA · English Language and Literature, General
SKILLS
ABOUT ANAND SHAJI
Multidisciplinary project coordinator turned marketing professional with a proven record of delivering complex, high-impact initiatives across education, healthcare, and brand communication. At Amrita Vishwa Vidyapeetham, I led diverse operations including fleet management, vendor coordination, stakeholder engagement, and the planning of landmark events—like the inauguration of Amrita Hospital, attended by India’s Prime Minister.Later, as a Brand Manager at BornHi Digital, I contributed to the national campaign #RetireToMore for HSBC Mutual Fund and supported continuous digital marketing operations for Sakra World Hospital. I specialize in bridging the gap between creative teams and institutional operations, ensuring timely, efficient, and on-brand delivery.With two Master’s degrees, an MiM in Marketing & Retailing from ESSCA Paris and an MA in English Literature from Amrita, I bring a rare blend of analytical precision and creative storytelling. Eager to take on challenging roles in project strategy, brand operations, or marketing, especially in sectors like healthcare, mobility, or public-facing tech.
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